Jing Brand Co., Ltd. is a manufacturer specialized in functional wines production. Since its transfromation from a state-owned enterprise to a private one in 1998, the economic indicators have been increasing soundly and steadly at an annual rate of 30, having successfully ascended into China’s top 100 health food enterprises. “劲” as a brand, is under the special state protection of our country. In 2002, it was conferred “Excellent Technology-based Private Enterprise”, “Honest Taxpayer" “Enterprise honoring the contract and keeping the promise”, “The Best Civilized Unit" of Hubei province and etc. The products of Jing Brand are considered “Food quality reaching a set standard nationally”by Chinese food and industry association.
　　Jing Brand Co., Ltd. is the bronze medal enterprise of provincial technical center, owing 12 medical material bases, 3 wine bases, 4 subsidiary companies specializing in brewage, 1 modern technical research and development center, 5 national committees judging wine, and more than 40 high- and middle-ranking professional talent people in research and development. There are four technique departments, six laboratories, and one Chinese style workshop for it. It has also established a long technical cooperative relationship with scientific research institutes and institutions of higher learning such as Qinghua University, Chinese Pharmacy University, Tongji Medical University, and Chinese Pharmacy research institute based on advanced research and development platform, gotten breakthrough in the research of the third generation of health food, and realized the products customized by the region. The company, guided by science and technology, has instantly devoted to the technical innovation in health food and always maintains the first place in the hearth food trade.
　　Jing Brand Co., Ltd. has formed a product structure of functional compound wine, functional fermented wine, functional white wine and functional drinking, among which the functional compound wine is the major product of the company and has a variety of 16. The products of Jing Brand Co.Ltd cover all the provinces in China except Tibet, and are exported to southeast Asia. The company has strong platforms of marketing, delivery system and modernized information, establishes saling department in east China, south China, Central China, Southwest and north China. The networks of marketing have covered the markets of every county, realizing B2C e-commerce.
　　“Chinese Jing Wine”, a leading brand of functional wine of Jing Brand Co.Ltd, has gotten the acceptance of the customers for its mellow wine quality, pleasant taste and remarkable functions. We had won the gold medal thrice at National Food Exposition, and won the an of? "Satisfactory Commodity among Hubei Consumers" successively for six years In 1997, it was successfully approved as "Health Food" by Ministry of Health, P.R. China. In June of 2000, the brand "JING" was honored as “Chinese highly protected trademark” by State Administration of Industry & Commerce, and it was the only brand that obtained the special honor in Chinese functional wines industry.
　　 Sticking to the entrepreneurship of making everlasting efforts to bring benefits to mankind, Jing Brand Co.Ltd insists on taking the customers as the center and offering the best products and service for them. In 2002, the corporation got ISO9001:2000 International Quality Assurance System Qualification. In 2003, the corporation started GMP (Good Manufacture Practice) and HACCP (Hazard Analysis and Critical Control Point) authentication, and strengthen the core competency by bettering the basic management, building innovative mechanism and shaping unique culture. Jing Brand Co.Ltd is marching at a sonorous pace forward the target of "running the enterprise for centuries, keeping the brand for centuries"!