About us

Jing brand Co., Ltd was founded in 1953. It is a professional health food manufacturer in China and has ranked top one in health wine products. Our product categories include TCM based health wine, while white wine, nutritional supplements, herbal drinks, and non-alcoholic beverages etc. The company possesses a 400-hectare Jing Brand Industrial Park plus another four independent wine manufacturing bases and 12 raw TCM cultivating bases. The annual producing capacity of health wine is around 60 thousand tons. The company had maintained a smooth, sustainable and rapid growth for couples of years. The annual sales volume had reached 2.94 billion in 2009 with a tax volume of 0.51 billion.

Jing Brand is the pioneer of applying modern medicinal manufacturing criterial to TCM health wines in the world. Currently Jing Brand R&D center has set up broad relationships with a number of renowned universities and research institutions such as Peiking University, Wuhan University, Huazhong University of Science and Technology, Chinese Pharmacy University, etc.. We had systematically studied the TCM extraction and fingerprint identification technologies for health wine processing. Currently the R&D center possesses a vatiety of advanced instruments including GC, HPLC, GC-MS, AA. UV and so on. There are more than 100 research staffs, including 7 senior engineers (3 of whom in Professor level), 3 State-level wine judges and 7 provincial wine judges working in the R&D centre, In March 2006, Jing brand R&D center was confered the “Post-doctoral Industrialization Base”.In May 2008, Jing Brand Analytical Center had passed the Accreditation Criteria for the Competence of Testing and Calibration Laboratories audited by China National Accreditation Service (CNAS).

Jing Brand persists the concept of “Making health wines based on the criterials of medicinal manufacturing”. Since 2001, the company has made a tremendous investment in setting up the raw wine manufacturing bases, TCM cultivating bases as well as the health wine processing bases. The wine manufacturing bases are located in the native and well protected mountain areas, which provide a very good water resource and clean environment to guarantee the wine quality. The TCM cultivating bases, timely raw materials purchasing and transportation are taking control according to GAP criteria. The health wine processing base has passed the certification of GMP and HACCP.

Jing Brand insists on sustainable development in a harmony pathway. We are keeping in an annual two-digital steady growth rate. In addition, we are also insisting on the philosophy of running a rational enterprise and disseminating the healthy alcoholic drinking concepts; Employees are the key values of Jing Brand, who has provided the best platforms to realize the personnel development. Social responsibilities are the key missions of Jing Brand. We are highly concerning on environmental protection upon company growing and has established the Department of Environmental Protection with an annual budget of more than 20 million in an aim for zero polluted water and gas emission, which is rather lower than the state standard.

Charity is another mirror of Jing Brand’s social responsibilities. Jing Brand has set up 17 Sunshine classes in China to give full financial support to the students from the poverty families; In 2007, the company donated 25 million RMB to the Charity Association of Hubei Province; in May 2008, Jing Brand donated more than 11.8 million RMB to the Sichuan earthquake victims. So far the annual charity donation volume of Jing Brand had reached 20 million RMB.

Till now, Jing Brand had gained a lot of honors and awards for its achievements and contributions to the country. In 2002, the State Administration of Taxation and the All-China Federation of Industry & Commerce conferred the "Honest Taxpayer" to Jing Brand; in 2003, the State Administration for Industry & Commerce awarded Jing Brand "the National Trustworthy Enterprise"; in December 2003, The trademark "Jing" was conferred the "China Top Brand". In October 2005, Jing Brand Co., Ltd was awarded the "National Civilized Unit" by the National Guidance Committee；in September 2007, "Jingpai health wine" was named the "Chinese Famous Brand". Jing Brand Co., Ltd has a prospection of being the top health food manufacturer in China with a total business volume of 5 billion RMB in 2013. In addition, "Jing wine" will be the top one health wine brand in three years.